A fitness app that streamlines user goals & drives growth for the business.

I'm an avid user of this app and as a designer, I have complaints. It's a gym, not a technology business, so I wanted to see how i can serve both the user and business goals. i surveyed other gym members to validate my hypothesis for the following re-conceptualization of the Renegade class booking app.

contributions

App design

Design Systems

Interaction Design

Product Design

Prototyping

User Experience

Systems thinking

Design thinking

The Problem

We have identified three sticking points in our app through user research. First, regular users don't currently have the ability to book repeat classes or save class preferences, thus increasing cognitive load for a simple task. Next, users who wish to book a full class cannot currently waitlist themselves in case a spot opens up, which forces them to find an alternative work out. Finally, occasional/first time users must create an account and/or log in before booking a class, which may be increasing reactance and reducing bookings.

The Proposal

Create growth and retention opportunities in the app by streamlining the booking and improving user flows, while retaining it's current visual aesthetic and UX. Additionally, allow non-members to book one time classes and "packs" before committing to creating an account, thus reducing a bottleneck in the membership funnel.

I talked to my classmates! I was able to identify three main personas: first-timers, casual users, and high-volume users. Drawing from common app flows and personal experiences with other fitness apps, I then asked these user groups about the hypothetical features: joining a waitlist for full classes, saving preferences for quick access to commonly booked classes, and letting non-members book classes without signing up for an account. This was received well by my focus group, so I moved on to research and hi-fi mockups.

Navigation

The navigation of the current app appeared to have some redundancy between the Home (upcoming classes) and the Classes pages- namely that they both show upcoming classes. With the goal of boosting value or all user groups, the following features were added: personalized recommendations and insights for returning users, as well as a "new user" state which presents a feed of the upcoming available classes.

Waitlisting & Preferences

So how do you engage users when they can't execute a "job-to-be-done"? In this case, the user can't book a full class, so I added a waitlist for full classes. Cancelling classes is common, and Renegade's current app does attempt to re-engage users attempting to book through the app. Waitlisting allows you to reserve a spot for your desired class in case a spot opens up...an easy win for any member-based gym.

Another question: how can an app actively assist users with their fitness goals? The addition of preferences would allow for future iterations where users can see a list of available classes that match the criteria of previously booked classes, ultimately keeping users on track to meet their fitness goals.

Core Experience: Reducing friction in the logged-out state

The current logged out state forces you to create an account before you view or book classes. The updated experience allows you to book classes, or view plans and one time passes before creating an account, reducing cognitive load and chances for user reactance.

This is a concept for an improved version of this app. I'm proud to say that it's currently in review by the business managers of this gym...🤞🤞

Impact

Case Study Links

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Prototype